Fable England’s new spring/summer collection, A Little Tale from Down the Rabbit Hole, invites us to escape into a whimsical world of childhood fables and nature’s beauty. Shot in our plant-filled South studio, the campaign brings this magical Wonderland story to life, celebrating dreamlike motifs, fantastical creatures, and the spirit of adventure.

The collection offers a nostalgic nod to familiar characters like Alice and the White Rabbit, encouraging us to reconnect with our imagination and embrace our true selves. With soft florals, delicate fabrics, and nature-inspired designs, each piece transports you to a dreamy escape where anything is possible.

The vibrant, bohemian energy of our South studio was the ideal backdrop for this campaign. With a combination of textures and colours from cascading greenery, natural brickwork tones, and plush textiles, the setting captured the essence of a world where nature and fantasy intertwine. The plants and the natural light flowing through the space perfectly complemented Fable England’s pieces, evoking the sense of a dreamy garden straight out of a fairytale.

Photographer: John Rowley @jrowley1
Model: India Rawsthorn @indiarawsthorn
Make up & hair: Lisa Valencia @lisavalencia1
Art direction/ Styling: Shelly Vella @shellyvella

Fashion assistant @florentyna_syperek

Team Fable @jamiecoomber @vanessa.j.radley @biancasjk_

Special thanks to The Location Guys

Fable England

Aver Magazine